Marketing Your Medical Practice - There's No Need to Reinvent the Wheel

So you've already worn it once. Does that mean you can't wear it again? You spend a lot of your hard earned money on your marketing materials and marketing campaigns. Heck, people like me tell you that you need to spend money to make money. And, it's true - you need brochures, bio cards, fliers, signs in your offices, a website, a content development plan, SEO, social media plan, etc. However, once you've made the initial investment in time and money developing your core items, you don't need to reinvent the wheel when it comes to marketing your practice.

While I fully embrace most of the new marketing tools and techniques out there, I am still a fan of some of the traditional methods too (but with a twist). For example, I like to create lobby signage to cross promote subspecialties to existing patients. For example, I have a client who sees 500

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