Saturday, September 29, 2012

7 Things You Can Do With Your Blog

So you want to start a blog but don't know what to post?


Here are 7 quick things you can do with your blog. Be sure to read this entire article for some warnings as well.

Create a how to video that shows the use of your products or services.The videos do not have to be over produced. Simple and easy to understand will do.Blog case studies about your clients (with their permission) explaining the clients/customers problem and how you helped them solve it! Make sure you have a strong call to action afterward to make sure they know how to contact you.Find articles on the web or in print that you can paraphrase (not steal) and the elaborate and put your spin on them. Make sure you give the publication credit. Check with all sources before you use their content.Solicit product uses from your customers and post unique ways to use the product.Post about your charitable endeavors.Post text and video testimonials.Invite guest bloggers that write about your industry to post.

This may come as a huge shock, but there are some people on the Internet who are less than 100% honest. I'm not talking about a puffed-up LinkedIn profile, or a tiny white lie on Facebook. I'm talking about truly nasty stuff-like phony web sites artificially rigged to trick search engines. Or even worse, wholesale theft of content.


Whether you call it keyword stuffing, content scraping, content duplication or webspamming, posting stolen content online in an attempt to pass it off as your own is never a good idea. Aside from the whole "plagiarism is illegal" thing, technology is catching up to the bogus content makers.


Search engines like Google, as well as other sites have recently implemented new, smarter tools, filters and algorithms designed to sniff out and delete pilfered content. Which means going forward there's going to be a whole lot less content scraping on the web. Because when these spammer scammers get caught-and with these tools, they will-revenge will be swift and harsh, in the form of considerably lower rankings, or the Death Penalty-total removal from the search index... making a site unGoogle-able.


Fortunately, there is an obvious and 100% foolproof solution: make sure your site uses 100% original content, 100% of the time. If you have a blog, make sure it's updated frequently with fresh postings. Good Luck!


If you don't have time to keep up with it, don't worry. We can help! Just visit our website for contact information. http://www.waisite.com/


Tom Forgione
President and Chief of Customer Happiness


Advertising and Marketing Consultant. Owns Web Alliance International, a traditional & Internet advertising & marketing agency. We create award winning designs from ads to web site design for our clients. And we can help you too. In business since 1995. Visit our web site for more information at http://www.waisite.com/.


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