If you're still not sold on social media, below is a quick primer on why you should get sold.
Studies show that companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenues and profits: companies with the highest levels of social media activity grew on average by 18%, while those companies with the least amount of social activity saw their sales decline 6%.
Why have a blog?
Allows you to publish fresh content on topics that are timely and interesting to your audiencePositions you (or your company) as a thought leader or industry expert Invites feedback so you can listen to what your audience has to say Improves search engine rankings if content is optimized for search engines
Why use LinkedIn?
The ability to create and participate in groups. For instance, if your company manufactures engineering software, you can create a group around this topic or search for other groups related to this topic. Within the group, you can ask and answer questions, which helps build the visibility of your brand and establishes your expertise on a particular subject.
Why use Facebook?
Gather "fans" instead of friends with business page. Fans are likely to be employees, customers, and prospects. It allows you to add information, photos, videos, links to events, industry trends, and more without being obtrusive or pushing it upon your audience. When you update your page, the new content appears on your fans' newsfeed pages automatically. They will always be up to date with what's going on.Facebook gives your fans a unified place to connect with you, stay updated, and communicate with other fans with similar interests. Your fans can comment on all of the information you put in your news feed. You always know what people are saying about your company and the information you publish.Facebook offers a targeted ad program to help get your message out to those who may be interested in your content.
Why use Twitter?
It's a great tool for listening to what others are saying about your industry, and perhaps your company and products.It's also a good way to promote and share content: brief statements with links to articles, videos, white papers, events and more.If you offer good content, people who follow you might "re-tweet" it, which is basically recommending your content to others in their own tweets. This helps expand the conversation, with your content being the subject.You can post real-time content from your mobile phone while you're at industry events, meetings, conferences, etc. Opinion leaders are there.
Why use YouTube?
Video has become a critical B2B marketing tool -so many people just don't want to read anymore!Use for interviews with executives, customer testimonials, or product demonstrations.
Nathan Jansch is owner and president of The Boardroom Executive Suites in Denver, Colo., which provides office space, virtual office services, conference room rentals, telephone answering, and other services and amenities to small and medium sized businesses. To compare executive suites to traditional office space or subleases, visit the Boardroom Executive Suites website. Read the Denver Office News blog for helpful business news and advice, financial and real estate news, and working green tips.
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